Bonds have been around for decades, to be exact, since 1915 and have grown out as one of the iconic Australian brands for men’s, women’s and children’s underwear and clothing. And for babies especially famous for their popular Wondersuits.
But why are Bonds Wondersuits so popular amongst Australian families?
Is bonds a global brand, or just sold in Australia?
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Why are Bonds Wondersuits so popular?
In Australia, Bonds is the most famous brand for men’s, women’s and kids’ underwear and clothing. As for babies, especially Bonds Wondersuits are iconic and well-known and well-loved by many families for their cute colourful patterns, quality and comfiness.
Is Bonds a Global brand?
Bonds is an Australian company launched back in 1915. Originally, bonds products were made in Australia. However, this would be one of the reasons this brand is loved by many; unfortunately, Bonds have moved their manufacturing abroad to China and stopped manufacturing in Australia since 2010.
Then in 2016, Bonds entered an agreement with the American Hanes. With signing this agreement, Bonds have become a subsidiary of the multinational clothing company Hanes, which owns multiple other clothing brands.
The Bonds brands are famous for their underwear for the whole family, but for babies, especially the Bonds Wondersuits are well-known and iconic.
But why are bonds Wondersuit so popular?
Why are Bonds wondersuits so popular?
Bonds is a long-loved Australian mid-range fashion brand recognised by its chosen colours and vibrant patterns.
Bonds may cost a little more, but the quality often makes it worthwhile as the fabric and elastic last for an extended period compared to cheaper alternatives.
Also, Bonds Wondersuits have protective zips that help protect babies’ skin. Bonds wonders this has fold-over cuffs on feet for extra warmth and comfort, so you can transfer footles suits into a warmer footed version if you wish to do so
For the sizes 0000 to 0, Bonds wonders this is available with fold-over mittens that are helpful with preventing newborns from scratching their delicate skin.
Bonds regularly launched new prints and colours, making prints earlier launched also popular as Bonds wondersuit collector items.
Furthermore, Bonds wondersuits are soft and comfy, and many parents believe it helps their baby sleep better/well.
Final thoughts for Bonds Wondersuits popularity
Even though Bonds are no longer manufactured in Australia and the countless unique online brands and online shopping trends, Bonds continue their popularity in Australia amongst Aussie families.
It appears than Bonds have a unique share of the market where they are doing very well in offering a quality product that is still affordable for quite a broad audience.
However, not directly recognised as a sustainable choice, Bonds does respond to society’s demands of sustainability and take multiple actions to improve their sustainability, which will be likely crucial to maintain their iconic status. Many families prefer to shop from companies actively seeking to enhance their sustainability.
Some of the sustainable actions include utilising recycled materials, using reusable clothing hangers, shipping orders in 90% post-consumer waste plastic pouches and more sustainable tags, and using easier reusable packing plastics.
Although Bonds for most of their products are not organic, they now have some of their wondersuits available in certified organic cotton. Please note that this will be specified if the suits are organic; most are not.
Brand recognition, quality, comfort and vibrancy for yet reasonable pricing may well be the reason for Bonds’s continuous success for underwear for the family and baby wondersuits! And improvement of eco-friendly actions will help a lot to remain popular for the times ahead.
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